ilhemallaguiJan 23, 20221 minIs Influencer Marketing a Sustainable Method for Marketing Communications?In this article for #ArabAd magazine, published Jan 2022, p.34-36, I discuss brands' engagement in #culturalconversations with their...
ilhemallaguiMar 7, 20211 min#IWD2021 Arab women in Arab AdvertisingFor the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent...
ilhemallaguiNov 30, 20201 minIMMAA (International Media Management Academic Association) Topical Forum Nov 28, 2020Media Management and Global Crises- Immediate effects and longer-terms changes It was an honor to join this panel and discuss the changes...
ilhemallaguiNov 27, 20200 minImpact of COVID-19 on the advertising Business. Talk for the IMMAA 2020.