Is Influencer Marketing a Sustainable Method for Marketing Communications?
In this article for #ArabAd magazine, published Jan 2022, p.34-36, I discuss brands' engagement in #culturalconversations with their...
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Ilhem Allagui, Ph.D
Marketing Communications
Cultural industries
The Arab world. MENA Studies
Northwestern University in Qatar
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ilhemallagui
Mar 7, 20211 min read
#IWD2021 Arab women in Arab Advertising
For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent...
ilhemallagui
Nov 30, 20201 min read
IMMAA (International Media Management Academic Association) Topical Forum Nov 28, 2020
Media Management and Global Crises- Immediate effects and longer-terms changes It was an honor to join this panel and discuss the changes...
ilhemallagui
Nov 27, 20200 min read
ilhemallagui
Aug 29, 20207 min read
Business promotions under Covid-19: A perspective from Qatar
Smart business solutions have been the mainstream response to COVID19, particularly in countries with advanced technological infrastructure.
ilhemallagui
Aug 25, 20195 min read
Students’ employability starts in the classroom
Students' employability starts in classrooms. Tips for educators to train their students for a job market that isn't created yet.
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