Ilhem Allagui, Ph.D
Marketing Communications
Cultural industries
The Arab world. MENA Studies
Northwestern University in Qatar

In this article for #ArabAd magazine, published Jan 2022, p.34-36, I discuss brands' engagement in #culturalconversations with their...

For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent...

Media Management and Global Crises- Immediate effects and longer-terms changes It was an honor to join this panel and discuss the changes...

Smart business solutions have been the mainstream response to COVID19, particularly in countries with advanced technological infrastructure.

Students' employability starts in classrooms. Tips for educators to train their students for a job market that isn't created yet.