top of page
  • ilhemallagui

#IWD2021 Arab women in Arab Advertising

Updated: Jan 23, 2022

For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent #Arabwomen in brand advertising.

Download PDF • 3.54MB

extracted from 'Advertising in MENA Goes Digital' (Allagui, 2019).

10 views0 comments


bottom of page