• ilhemallagui

#IWD2021 Arab women in Arab Advertising

Updated: Jan 23

For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent #Arabwomen in brand advertising.

ADVtoWomenInMENA_IlhemAllagui
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extracted from 'Advertising in MENA Goes Digital' (Allagui, 2019).

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