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  • ilhemallagui

Is Influencer Marketing a Sustainable Method for Marketing Communications?

In this article for #ArabAd magazine, published Jan 2022, p.34-36, I discuss brands' engagement in #culturalconversations with their audiences and through #influencers.

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#IWD2021 Arab women in Arab Advertising

For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent #Arabwomen in brand advertising. extracted from 'Advertising i

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