• ilhemallagui

IMMAA (International Media Management Academic Association) Topical Forum Nov 28, 2020

Media Management and Global Crises- Immediate effects and longer-terms changes


It was an honor to join this panel and discuss the changes happening in the media industry as a result of the COVID-19 pandemic; I focus on the advertising changes from a Middle East and North African perspective.


Discussants (Academia):

  • llhem Allagui (Professor at Northwestern University in Quatar)

  • Cristobal Benavides Almarza (Professor at Universidad de Los Andes, Chile)

  • Eli Noam (Professor at Columbia University)

  • Paulo Faustino (Professor at Porto University)

  • Seongcheol Kim (Professor in the School of Media and Communication at Korea University)

Discussants (Industry):

  • Ricardo Gandour (Executive editor of Brazilian daily newspaper "O Estado de S.Paulo" and the Chief Content Officer of Estado Group)

  • Robert Pepper (Head of Global Connectivity and Technology Policy, Facebook, USA)

  • Joao Palmeiro (President of Portuguese Press Association, former president of Google Europe)

https://www.youtube.com/watch?v=BwIuS5nORHc


1 view0 comments

Recent Posts

See All

For the International women's day, here is a chapter that discusses how advertisers in #MENA work with women, target women and represent #Arabwomen in brand advertising. extracted from 'Advertising i